Resource Media — animated ads for clean energy campaign

For this project, the client wanted visually engaging ads to highlight community leader voices on social media platforms.

I enjoyed bringing these portraits to life with just enough animation to add interest and capture attention while not distracting from the text.

I used natural elements and landscapes from the areas of focus to emphasize the campaign’s feeling of being in harmony with the environment. Textures brought warmth and life to the designs’ overall looks, while font choices prioritized viewer accessibility.